Coffee#1 opened its first coffee shop in Cardiff in 2001 and has since grown into a much-loved chain with over 128 locations across the UK. Despite their growth, they’ve stayed true to their roots: hand-crafted drinks, cakes, and a warm space to slow down and unwind.
When it came to creating brand-aligned content, they wanted something visual and modern that captured the feel of their stores.
That’s where Joli Studio came in. Coffee#1 used the platform to brief a short-form video capturing the essence of their in-store experience, from baristas making drinks to close-ups of seasonal cakes.
The process was fast and seamless. The brief went live on a Friday. By Tuesday, the creator had already visited their Epsom store to film. The first edit arrived on Thursday, and after a few small tweaks, the final video was delivered that same evening.
Creator-led production lets Coffee#1 move quickly and get high-quality content without a big crew or long timelines.
Working with Joli Studio was brilliant from start to finish. We put our brief live on a Friday, and by Tuesday the creator had already visited their local Coffee#1. The first draft arrived on Thursday, and after a couple of quick amends, we had the final version that same evening. The content was spot on. It matched our brief perfectly, and we absolutely loved the result!
Mel Bruce-Roberts, Marketing Manager
