Last updated: 25th Jan 2026

Top London Dessert & Bakery Influencers 2026

Our favourite 69 London dessert & bakery bloggers, Instagram creators & TikTok influencers to boost your restaurant's presence online

London Dessert & Bakery Creators with 100K-300K Followers

Christy Lam

@the_lazyfoodie

📍 London 🇬🇧 ✈️ HK 14-28 March 26 ✨ Say hi!

267.3k

Followers

15%

Dessert & Bakery

2.3k

Posts

Reel

Adorable afternoon tea featuring Big Ben and London Eye cakes at Haymarket Hotel in London.

@the_lazyfoodie

Reel

“Locals enjoying pastries at Popham’s Bakery and tea at Katsute in Islington, London.”

@the_lazyfoodie

Crystelle Pereira

@crystellepereira

@forbes 30 Under 30 The World Cook, Series Judge @primevideo GBBO Finalist 2021 Author of No. 1 Bestseller Flavour Kitchen

267.2k

Followers

29%

Dessert & Bakery

714

Posts

Reel

Sriracha cookies with chocolate chunks and almonds, ready to bake. Unique spicy-sweet treat recipe for adventurous bakers.

@crystellepereira

Post

Celebrating life’s moments: new car, cake for Celia Imrie, immersive dinner experiences, and fun at LFW.

@crystellepereira

London & Beyond | Food -Hotels- Popups

@londoncoffeeshops

✉️Londoncoffeeshops@gmail.com 📍London and Beyond

255.3k

Followers

27%

Dessert & Bakery

3.8k

Posts

Reel

Jellycat Airlines pop-up at Harrods featuring plush toys, collectible boarding passes, and limited-edition cake.

@londoncoffeeshops

Reel

@londoncoffeeshops

London Foodguide

@london.foodguide

🍴 London’s trusted foodie curator | Kim 📍 Hidden gems, new openings & viral bites 💌 info@ps-london.com 🌆 Unlock your bespoke London 👇

226.4k

Followers

25%

Dessert & Bakery

2.8k

Posts

Reel

Decadent hot chocolates and gourmet chocolate bars at Barnaby Chocolate in Bow Lane, near St Paul’s Cathedral, London.

@london.foodguide

Reel

Shrimp heart dish at Angry Crab Shack in London, featuring seafood boil bag and refreshing mocktails.

@london.foodguide

Sandro Farmhouse

@sandrofarmhouse

God 1st ✝️ Cake artist ✨ Finalist @britishbakeoff Enquiries: Safiyah@connectmgt.com

202.5k

Followers

17%

Dessert & Bakery

Posts

Reel

🧊 it’s too cold so I felt like an Ice Age cake is just fitting and I love this little guy.

The cake is cookies and cream, with a cookies and cream ganache filling, it took a total of 4 days to finish this one and I’m so proud 😊

I feel like I’m getting my mojo back with each creation, the focus this year for me is detail. Every year I want to elevate my craft, last year I spent so much time in misery that I couldn’t create to my best ability, I let life get in the way and didn’t knowing how to cope so I shut down for most of it.

I decided to not allow life situations to come in the way of my goals, my future, my craft and really diving into the artist I am.

So not only have I stopped attempting to hop on moments and trend because it just takes the fun away and I’m more passionate about a project when my heart is in the right place, not for the viral hopeful moment but because I wanted to, I’ve also made it a point to do that 1% at minimum towards my craft so i can continue to grow.

And for coping, something I look forward to every week is therapy, there’s such a taboo about it still but it’s most definitely needed, just to have someone to really chat to without any judgement has been amazing.

So whilst my craft keeps improving so will I ❤️

#showstoppercake #cookiesandcream #disney

@sandrofarmhouse

Reel

Model showcasing Max Factor Glow Framer in shade 40 Amber, achieving a smooth, radiant complexion without cakiness.

@sandrofarmhouse

Ruchi | Food and Travel

@foodruchieats

- Food and travel from across the world ✨ - Showing you my favourite spots 🫶🏽 - ruchi@e-idols.com 📩

195.8k

Followers

17%

Dessert & Bakery

831

Posts

Reel

Indulgent breakfast spread at Cedric Grolet in London, featuring pastries, fruit, and waffles for a luxurious start to the day.

@foodruchieats

Reel

The dreamiest London café!

I love visiting Hollyhock café and one way to beat the winter blues is to visit in in Richmond! It’s such an idyllic little spot and I think it’s great to sit outside on the hill or even by the fireplace inside with a coffee and pastry!

#londoncafe #londoncafes #londonfood #londoncoffee #londoncoffeeshops

@foodruchieats

Serena Palladino | Food & Travel

@londonultimateguide

✈️ Discovering it all (from cheap eats to luxury stays) 📍London, UK 🎞️ Content Creator | Food • Travel • Hotels 💌 londonultimateguide@outlook.com

131.9k

Followers

25%

Dessert & Bakery

746

Posts

Reel

Italian pastry shop and gelato at Don Nino in Paddington, London, offering authentic treats and desserts.

@londonultimateguide

Reel

Loved @nagarecoffee in Bankside! I stopped here on a sunny day while walking on the Thames and wasn’t disappointed 🫶🏻 ☕️ 🍞

I tried:
👉🏻 matcha latte
👉🏻 tiramisu cream bun
👉🏻 montblanc little loaf

📍Nagare, Bankside

#londonfoodie #londonbakery #londoncoffeeshops #londonfoodblogger #londoneats #londonfood

@londonultimateguide

Jennifer Birch | London Food Blogger ✨

@restaurantgram

📍Snackin’ my way through London 🥂Exploring the best of the City 📸 Hidden gems & recommendations 👩🏻‍💻 restaurantgramlondon@gmail.com

124.6k

Followers

50%

Dessert & Bakery

198

Posts

Reel

Warm, melty cookies from PuffyParis in Soho, London - a must-try treat for dessert lovers!

@restaurantgram

Reel

Customers enjoying a build-your-own cookie dough treat at Blondies Kitchen in Selfridges Food Hall, London.

@restaurantgram

LickyPlate

@lickyplate

Licker of plates 🍽, pans 🍳 and polystyrene boxes 🍔 around London and beyond. Occasional travel. All with my trusty iPhone. 📧 lickyplate@gmail.com

123.2k

Followers

21%

Dessert & Bakery

2.4k

Posts

Reel

Delicious Filipino dishes at Belly Bistro in Kentish Town, featuring wagyu steak and coconut milk scallops.

@lickyplate

Reel

Delicious Hong Kong-style bubble waffles with Earl Grey egg puffs and matcha soft serve at Mammy Pancake, Portobello Road.

@lickyplate

Halal Hunt

@halalhunt

🔳 𝐇𝐚𝐥𝐚𝐥𝐇𝐮𝐧𝐭 - Latest Halal Rare Discoveries And All The Best Spots In Town 🍔🥩 🔳 𝐃𝐞𝐬𝐬𝐞𝐫𝐭𝐇𝐮𝐧𝐭 - COLUMN Of Unique Desserts ⬇️ - Food and Dessert Guide -

108.1k

Followers

15%

Dessert & Bakery

1.2k

Posts

Reel

Indulgent creamy layered Middle Eastern desserts at Selfridges, featuring Black Forest and Cinnamon flavours.

@halalhunt

Reel

FAMOUS TURKISH 🇹🇷 SPOT NOW DOING TRADITIONAL BREAKFAST
.
@antepliler.london Located in Harringay (North London). I’m sure many seen my recent post here at their Yaprak doner shop. Im pretty sure most people know these guys. They have 4 shops all next to each other. This one is OPPOSITE THE RESTAURANT, at the (KUNEFE & PATISSERIE). These guys are well known and viral for their kunefe and now doing all sorts of desserts and patisserie and most importantly newly introduced £14 set authentic traditional Turkish breakfast feast and also freshly made traditional filled Boreks which you hardly see in London
.
The breakfast comes with all the dips, alongside eggs sucuk, breads and few other side dishes. For me it’s all about honey and cream combo. Whenever I see this two combo I just go all in for that. Fav thing ever. The boreks were absolutely sensational and super fresh tasting. The had the perfect light crisp and so light and airy in texture and also filled generously. The minced meat was my fav one
.
The kunefe I’m sure many know are probably some of the best kunefe in London. They also doing the viral French patisserie trampeloeil, the pistachio and Lemon one was my fav. And also all sorts of amazing delicious baklavas and much more. Everything in one spot 😍

@halalhunt

Poppy

@wishyouwerehere_poppy

Photos by Poppy - Food, travel and life in London 📸 Restaurants | Hotels Previously known as ‘The Munch Brunch Kids’

107.2k

Followers

50%

Dessert & Bakery

3.4k

Posts

Reel

Indulging in the world’s first marshmallow bar, Mello, featuring decadent desserts like chocolate mousse and hazelnut hot chocolate.

@wishyouwerehere_poppy

Reel

Enjoying vibrant brunch at Decimo on the 10th floor of The Standard London, with views of St Pancras and delicious cocktails.

@wishyouwerehere_poppy

Shehr Bano | London Food Blogger

@shehrsays

💫Food,Hotels & Activities 📧Dm/Email for Collabs and Invites 👩🏻‍💻Creator for @london.travelers 🇬🇧London based

102.9k

Followers

18%

Dessert & Bakery

462

Posts

Reel

Enjoying eco-friendly Cookie Cloud Cups filled with delicious coffee flavors at Ovis Coffee in London.

@shehrsays

Reel

Cozy Japanese bakery Mitsuba in West London, featuring salmon mains and indulgent red velvet and strawberry cakes.

@shehrsays

Nadia Rebecca | London Food & Dessert

@southbankfoodie

📸 Content Creator 📍 London, UK 🍰 Passionate about Patisserie

102.6k

Followers

73%

Dessert & Bakery

1.4k

Posts

Reel

Indulgent thick hot chocolate topped with a torched marshmallow at Cardabelle in London, paired with cookies and crullers.

@southbankfoodie

Reel

Spooky Halloween treats at Sakurado London, featuring their Ghost Boo Cake with mochi and cheesecake for a sweet celebration!

@southbankfoodie

London Dessert & Bakery Creators with 50K-100K Followers

Madhura | London & beyond

@coffeeandbrunch_

🥂 Lover of all things food, drinks, travel and luxury hotels. Brunch | Hotels | Travel 💌coffeebrunchuk@gmail.com

91.3k

Followers

18%

Dessert & Bakery

496

Posts

Reel

New Jasmine & Blueberry Danish at Boxcar London, a perfect blend of flavors available until October 3rd.

@coffeeandbrunch_

Reel

Chic Cafe Linea in Chelsea, offering delicious pastries and coffee in a warm, inviting atmosphere.

@coffeeandbrunch_

Cathryn

@cathrynlaurawood

Baking Content Creator ✨ Recipe Book Author 🐾 📧 cathrynlaurawood@gmail.com NV

83.3k

Followers

17%

Dessert & Bakery

1.1k

Posts

TikTok

Chocolate Muffins with hidden veg? 🌿 ABSOLUTELY! I'm all for sneaking in veg wherever I can and these muffins are fussy eater approved and I promise you can't taste the veg! Recipe below 👇🏼 🥚2 eggs 🥣175g Greek yogurt 🛢️120ml vegetable oil 🥛140ml milk 🥒1 large courgette, roughly chopped 🍌1 large banana, broken into pieces 🌿100g baby leaf spinach 🌼1 teaspoon vanilla extract 🌾250g plain flour 🍬225g caster sugar 🍫60g cocoa powder 🥄1 teaspoon baking powder 🥄1 teaspoon bicarbonate of soda 🍫250g chocolate, chopped (optional) Preheat the oven to 180°C and line a 12 hole baking pan with cases. In a stand mixer or large bowl add the eggs, yogurt, oil, milk and vanilla. Whisk together lightly. In a blender add the spinach, courgette and banana and the yogurt mix too the blender and blend until smooth. In a bowl add the flour, sugar, cocoa powder, baking powder and bicarbonate of soda, pour the blended mix over the top and mix until you have a smooth batter. Stir through 200g of chocolate if liked and then divide the mix into the cases. Add the remaining chocolate on top. Bake for 22 minutes or until a skewer inserted into the centre comes out clean. Leave to cool slightly before enjoying. #bakingtiktok #hiddenveggies #kidssnacks #mumsoftiktok

@cathrynlaurawood

TikTok

The cutest valentines bake. Recipe below 👇🏼 For the cookie: 240g plain flour 1 tsp baking powder 100g caster sugar 3 tbsp icing sugar 115g unsalted butter, 1 egg 1 tsp vanilla extract For the brownies: 140g butter, cubed 200g light brown sugar 150g chocolate, chopped 60g cocoa powder 100g plain flour 2 medium eggs 150g chocolate chips Preheat the oven to 180c and line an 8x8" baking tin. In a bowl, whisk together flour and baking powder. Add in the butter and sugars. Use your hands to rub the butter into the mix to create a fine breadcrumb texture. Mix in the egg and vanilla until smooth, and a dough forms. Divide into 2 and colour one half pink. On a lightly floured surface, roll to 1.5cm thick and cut out hearts. Place onto a lined baking tray and pop into the freezer for 30 mins. In a large pan, add the butter, sugar and chocolate and melt over a gentle heat. Once melted leave to cool slightly. Add in the cocoa powder, flour and eggs. Add in the chocolate chunks and chips. Stir until fully combined. Pour into the prepared tin, add the cookies on top, cover with baking paper on top and bake for 40 minutes. The edge should be set but soft in the middle. Leave to cool completely before eating. #baketok #bakingtiktok #valentinesday

@cathrynlaurawood

Nik | TheGreekEats

@thegreekeatss

🎥Manchester, London and UK Food Blog🍖 📧Enquires: Thegreekeatss@gmail.com

80.3k

Followers

17%

Dessert & Bakery

997

Posts

Reel

Delicious fish and chips, steaks, and desserts at The George Public House, a top London pub and grill.

@thegreekeatss

Reel

Fresh Italian meats, pastas, and pastries at Prezzemolo e Vitale in Marylebone, a must-visit deli in London.

@thegreekeatss

Nadia Aumeer

@outwithnadia

🌎 Content Creator: Food, Travel & Lifestyle 👩🏽‍⚖️ Lawyer 📍 London 💌 nadia@alinedcollective.com

79.0k

Followers

20%

Dessert & Bakery

926

Posts

Reel

Delicious chocolate dream cake from @chunk.uae and @smokeandpepperldn for £8.99 per pot, featured in Snack Seat Ep 2.

@outwithnadia

Reel

Delicious cruffins in various flavors at @cruffins_london bakery in Covent Garden, London.

@outwithnadia

AR | London food, places & life

@digitaldiarylondon

Food & lifestyle Restaurants, pop-ups, travel & all things pretty 📍London 🇬🇧 💌 digitaldiarylondon@gmail.com

78.7k

Followers

55%

Dessert & Bakery

339

Posts

Reel

Elegant dining at Novikov in Mayfair, featuring lobster, wagyu steak, and exquisite desserts in a luxurious setting.

@digitaldiarylondon

Reel

Cookie dough lovers customizing treats at London’s new Blondie’s Kitchen dessert bar in Selfridges foodhall.

@digitaldiarylondon

London Discoveries

@london.discoveries

🤍 all things London✨ 🍓 food | cafes | activities 💌 dm/email for enquiries

62.0k

Followers

67%

Dessert & Bakery

469

Posts

Reel

Chic brunch at Silva Mayfair featuring French toast, pancakes, and matcha drinks in a cozy upscale setting.

@london.discoveries

Reel

Delicious desserts at MIK Treatz in Ealing Broadway, featuring banana pudding, cookie dough, and cheesecake.

@london.discoveries

birkbites

@birkbites

Lucy 🫡 CEO of romanticising London life ft. foood, bars & travel 🫶🏼☁️

53.3k

Followers

20%

Dessert & Bakery

703

Posts

TikTok

top tier London restaurants I tried in 2025 (part 1)!! 🍽️ another insane line up this year omgggg 🤌 1. Spring Street Pizza - BEST pizza I tried 🍕 2. Bottarga, Chelsea - blown away by literally every dish 🇬🇷 3. The George, Fitzrovia - perfect pub Sunday roast 🇬🇧🥩 4. 74 Duke, Mayfair - gorge gorge spot + best cookies ever 🍪 5. Tamila, Clapham/Kings Cross - will never stop raving about this place!! save / add to your London list!! ✍🏼

@birkbites

TikTok

Juicy rotisserie chicken with Cafe de Paris butter, creamy hummus, halloumi kataifi, and tahini cookie at Toum, Mayfair.

@birkbites

Nicki Chan-Lam

@nickichanlam

📩 nickichanlam@gmail.com for collabs & social media mgmt enquiries 🐿️ NICKI20 @pipandnut 🇬🇧 London Buy me 🥐 & I'll love you forever

52.7k

Followers

25%

Dessert & Bakery

8.3k

Posts

Post

Delicious pastries and brunch dishes at Populations Bakery and Boulangerie Bon Matin, highlighting their pistachio bear claw and French toast.

@nickichanlam

Post

First week or two of January is always dedicated to the hunt for GDRs and despite my ever unpredictable pain levels I was rewarded for my commitment with 3 of the best London has to offer 🥧👑

👑 @pomme.bakery takes my top spot this year (so far anyway - I know some places continue them all month!) - vv grateful to get a slice given how early they always sell out and (like everything I’ve ever had there) it was heavenly. A beautifully rich, flaky pastry with a chunky roasted almond filling, a hint of citrus, mahlab & plenty of vanilla - and at £5 for a generous slice, absolutely unbeatable value 🙌🏻 Also got an earl grey & sesame bun which (purely due to flavour preferences) I wasn't expecting to love quite so much but it was unbelievably good 🙏🏻

👑 @aromebakerylondon always do a great one too - £20 for 2 pieces is kinda mad - but they are 1/4s rather than slices & a "classic" delicious filling (though I didn’t get any rum & raisin flavour!)

👑 @populations.bakery is definitely more unique in flavour - I wish I’d got a second slice to compare properly (admittedly I had this after *many* other sweet treats) - I got slightly more egg/custard than almond but I always find George’s pastries absolutely flawless & no doubt will make a ridiculous number of visits to @cornershop180 again in 2026!

Sadly @jolene_bakery were sold out & I didn’t make it to @ericslondon this year - some pics from past visits as they’re too good not to mention, plus a few other galettes from previous years @mielbakery @oreeboulangeries @breadaheadbakery @la_frenchette ❤️

@nickichanlam

Min 🍩

@minimin.eats

📍 London 🇬🇧 🥄 Probably cooking 👩🏻‍🍳 💌 minimin.eats@hotmail.com

51.1k

Followers

33%

Dessert & Bakery

785

Posts

Reel

Flaky pastry on the outside, soft chewy mochi on the inside 🫶🏼 this one’s pure comfort.

Sweet, simple, and perfect for those lazy mornings when you still want something extra. ✨

🍡 ingredients
- store bought puff pastry
- glutinous rice balls
- egg wash (optional but makes it look pretty 😗)

I air fried mine for about 10 minutes at 180C. Should work in the oven too!

#dessertforbreakfast #mochipastry #glutinousriceballs #lazydaybakes #comfortfoodie

@minimin.eats

Reel

Mango sago chia pudding topped with mango cubes, blending dessert and breakfast in a nourishing bowl.

@minimin.eats

Fab DS

@fab_ds

✈️ Une seule destination : fun ! ✉️ Collab: DM / fabdsvideo@gmail.com 🏆 YouTube 492K | TikTok 212K

50.8k

Followers

17%

Dessert & Bakery

132

Posts

Reel

Enjoying delicious hot chocolate at Chin Chin Ice Cream in London, perfect for a fun outing.

@fab_ds

Reel

Enjoying gourmet cheesecake at Cakes & Bubbles by Albert Adrià in London’s vibrant culinary scene.

@fab_ds

Mansi Chauhan| 🇮🇳🇬🇧

@iammansichauhan

Finding Peace in Mountains🏔️ Lifestyle 🛍️ & Food 🍲 Delhi🇮🇳 🛫London🇬🇧 💌- DM for Invites & Collaboration Mahadev 🕉️🌙🔱

50.4k

Followers

20%

Dessert & Bakery

719

Posts

Reel

Delicious burgers, milkshakes, churros, and fries at Amigos Burgers in London, featuring buttermilk chicken and loaded desserts.

@iammansichauhan

Reel

@masterbunpastry is a hit spot for Chinese bakery items✨♥️🫂
I got a bag full of sweet treats and treating myself✨🌟
My personal favourite was Chocolate cream puff 🤩🤤
“CRUNCHY & CREAMY “ 🫠🫠🫠
📍- Rupert Street , London
💌 - @abcmarketingsolution 😍
#london #foodblogger #hiddengems #bakery #foodporn

@iammansichauhan

London Dessert & Bakery Creators with 25K-50K Followers

Menal Sanna Kahsay 🇪🇷🇸🇪

@munchwithmenal

Your unofficial guide to carbs & caffeine ☕ Always hopping between bakeries, cafés & brunch spots — London & beyond 🍓🥐☕🥞🍳 💌 𝘮𝘶𝘯𝘤𝘩𝘸𝘪𝘵𝘩𝘮𝘦𝘯𝘢𝘭@𝘨𝘮𝘢𝘪𝘭.𝘤𝘰𝘮

47.6k

Followers

33%

Dessert & Bakery

493

Posts

Post

Enjoying crispy egg puffs at Mammy Pancake in Notting Hill, London - a taste of Hong Kong's favorite street snack.

@munchwithmenal

Reel

Elegant dining at Belly Bistro with inventive Filipino-European dishes, vibrant atmosphere, and rave reviews in London.

@munchwithmenal

Scott Ball | ScottCanEat

@scottcaneat

London Based Food & Travel creator. I also do a bit of freelance Content, digital strategy, SMM & community management Email ⬇️

43.8k

Followers

15%

Dessert & Bakery

3.1k

Posts

Reel

@richardhartbaker's highly anticipated @claridgeshotel Baker opens tomorrow. Was so exciting to get a sneak peak (and taste) if the incredible breads and British nostalgic treats.

He's celebrating a renaissance of nostalgic British baking with items like walnut whip, fondant fancy and quiche alongside his incredible breads.

I adored the sausage rolls, the jammy dodger tart and the marmite and cheddar bake.

I love how you can just pop in and see it all being made, and if you time it right you can get a white stick fresh from the oven. Imagine that warm, slathered in the @theestatedairy cultured butter.

Deffo will be back for the fondant fancies and a slice of quiche.

Thank you to @christinabgnorton, @paulafitzherbert, @paaungier, @c.k.holland for looking after me.

📍Claridge's Bakery, Brook’s Mews

[invite]

@scottcaneat

Reel

Enjoying savoury egg waffles with sweetcorn seaweed at Mammy Pancake in Portobello Road, London.

@scottcaneat

Brunch by Tube 🚇 London Food

@brunchbytube

Tasmin 📸 camera eats first I’ll only post it if it’s good 🔥 London & beyond 🇬🇧✈️ Email or DM for collabs

29.9k

Followers

17%

Dessert & Bakery

858

Posts

Reel

Guests enjoying an unlimited seafood brunch with lobster, oysters, and antipasti at Lavo, Bond Street, London.

@brunchbytube

Reel

Three cozy hot chocolates to try in London: Gelateria Danieli, Italian Bear, and Badiani with unique toppings.

@brunchbytube

Natasha | London Food blogger

@ilovecakeandtea

🥐 Café, coffee & bakery addict 🫖 Afternoon tea bestie 🍳 Brunch fiend 📧 DM for collabs

29.5k

Followers

39%

Dessert & Bakery

927

Posts

Reel

Delectable French pastries including Paris Brest, vanilla flan, crookie, and fraisier at Philippe Conticini in South Kensington.

@ilovecakeandtea

Reel

Copains: Paris Comes to London

If you’re gluten-free/ coeliac (or just gluten-curious) @copains.paris the Parisian bakery is a must visit that’s just landed @coventgardenldn

Think pain suisse, dreamy vanilla pastries, swirled chocolate babka, and a whole line-up of sweet and savoury bakes… all completely gluten free and impossibly good.

Copains is a little taste of Paris right in the heart of London. The perfect gluten free bakery.
INVITE

@ilovecakeandtea

Anna | London Blogger

@yourldnfoodguide

📍Best of London Food Scene & beyond 📸@fever_uk, @getyourguide & @leonrestaurants Ambassador 💌yourldnfoodguide@gmail.com ✨SOME MONEY OFF BELOW👇🏻

28.9k

Followers

33%

Dessert & Bakery

785

Posts

Reel

Delicious cookie dough delights and freshly baked cookies at Blondie's Kitchen in Selfridges, a sweet treat paradise.

@yourldnfoodguide

Reel

Delicious Italian-style Sunday roast at Nipotina, Mayfair, featuring bistecca alla Fiorentina and decadent tiramisu dessert.

@yourldnfoodguide

London Dessert & Bakery Creators with 5K-25K Followers

HarmonieTitoneCarmèleMonique

@harmonille

🌍 Traveler 🧳 ✈ Food Lover 🍴✨️ 👳🏼Beauty addict💄Sharing bits of everything Mum of Lio 👶🏽🧿 💍F 💕 lifestyle 📍SE London 🌿🦩#FrenchieInLondon 🇨🇵

24.1k

Followers

17%

Dessert & Bakery

3.3k

Posts

Reel

Celebrating a birthday at Swiss Butter London with chocolate fondant and family-friendly vibes in Holborn 🇬🇧✨

@harmonille

Reel

Spooky Halloween treats at L'ETO Caffe, featuring a matcha latte and artistic macaron in London.

@harmonille

Exploring London With Jenny

@somelikeitldn

Weekly London recommendations 🎞️🍒 Trainee Clinical Psychologist @ucl All views are honest & my own 🖍️

22.5k

Followers

30%

Dessert & Bakery

841

Posts

Reel

Pottery Painting Cafe in Fulham, London, enjoy creative pottery painting, drinks, and treats in a charming studio.

@somelikeitldn

Reel

Delicious bubble waffles with matcha and banana flavors from Mammy Pancake in Notting Hill, London.

@somelikeitldn

Brunch at One Food Blogger

@brunch.at.one

All things BRUNCH and more, foodie at heart! Follow for original content and honest reviews 🥞🍳🧇🥓🧁🍩☕️🥑👩🏽‍🍳 📩 DM for collabs

21.9k

Followers

20%

Dessert & Bakery

936

Posts

Reel

Delicious cupcake hack showcased with colorful frosting; perfect for sweet tooth enthusiasts and London foodies.

@brunch.at.one

Reel

Diwali celebration meal at Kanishka Mayfair, featuring crab canapés, paneer tikka, and festive desserts.

@brunch.at.one

WHOASKEDJU ☆

@whoaskedju

Trying Stuff Or Ranting 💌whoaskedju.collab@gmail.com LDN | 🇦🇴 Fever Up Discount Code - WHOASKEDJU10 👇🏾

18.8k

Followers

17%

Dessert & Bakery

447

Posts

TikTok

Delicious filled and double-baked buns taste test from @bunsfromhome with food lovers enjoying every bite.

@whoaskedju

TikTok

Solo date at a baking class with a woman decorating cupcakes at The Avenue Cookery School in London.

@whoaskedju

Dee's Basement

@deesbasement

🍰 A little obsessed with Madeleines 👩🏾‍🍳 Dee | Pastry Chef & Author (@deeomole) 📖 A Little of What You Fancy – out now ✨ London-based

17.8k

Followers

17%

Dessert & Bakery

590

Posts

Reel

Baking a peaches and cream meringue cake inspired by The Carpenters' album 'The Singles' in a cozy London kitchen.

@deesbasement

Reel

Delicious homemade plum crumble with custard, featured in episode 3 of Plum Diaries, perfect for cool weather.

@deesbasement

Kitty Bonner

@boujeefoodie__

💌kitty@goodcityagency.com For all my food guides + extra follow below ↓

17.4k

Followers

29%

Dessert & Bakery

458

Posts

Reel

Charming bakery Corner Shop 180 in London with pastries from Population Bakery and a vibrant New York-inspired atmosphere.

@boujeefoodie__

Reel

Exploring Fitzrovia’s bakery scene in Episode 4 of Boujee Bakeries, showcasing delicious pastries and treats.

@boujeefoodie__

Traveltothefridge | London ✨

@traveltothefridge

Instagram: @traveltothefridge

16.6k

Followers

25%

Dessert & Bakery

748

Posts

TikTok

'Burnt Basque cheesecake at La Maritxu café in London, featuring a limited edition Tiramisu flavor.'

@traveltothefridge

TikTok

Your sign to try the viral London bread & butter puddings made with doughnuts & served HOT! ✨ #londondessert #londonhotspots #londonfood #londonsweettreats #littlepuddinglondon

@traveltothefridge

@bibaheats

☁️halal food reviews in London 💌DM/ email for collabs I bake and cook for funsies✨

15.9k

Followers

29%

Dessert & Bakery

163

Posts

Reel

Delicious Filipino treats at Cafe Mama Sons in Kentish Town: ube mochi croissant, longanisa burger, and more!

@bibaheats

Reel

Charming French bakery in Holloway, London, perfect for coffee, croissants, and catching up with friends.

@bibaheats

Kasia 🌻 Oxford & Travel • Gluten free • Dairy free 🧁

@kasiasplate

🧁Reviews | Travel | Recipes 🌾 Gluten free & dairy free 🦠Postdoctoral researcher 📍Oxford, UK 💌 Kasia@kasias-plate.co.uk ✈️ @herwanderingdiary

12.2k

Followers

15%

Dessert & Bakery

1.1k

Posts

Post

Gluten-free, vegan cookies from The After School Cookie Club featuring strawberry lemonade, birthday cake, peanut butter, and s'mores.

@kasiasplate

Post

Delicious gluten-free and vegan cakes at Cream Dream, Covent Garden, including pistachio tart and MoreMargo dessert.

@kasiasplate

Rufaro

@ruuthefoodguru

UK Food Creator | Recipes • Reviews • Drinks 📩 Collabs & partnerships: ruuthefoodguru@hotmail.com

11.8k

Followers

33%

Dessert & Bakery

174

Posts

TikTok

Delicious, fluffy homemade cinnamon rolls with cream cheese icing and warm spices, perfect for autumn treats.

@ruuthefoodguru

TikTok

Delicious apple crumble cake with custard, blending classic desserts into one delightful treat.

@ruuthefoodguru

Ken

@kingkeneatss

BACK IN LDN 🇬🇧 Freelance Content Creator Formerly @top_london_restaurants Content Editor My travel stories on @kingkentravels info@kingkeneats.com

11.5k

Followers

15%

Dessert & Bakery

4.3k

Posts

Reel

@kingkeneatss

Reel

Enjoying Japanese-inspired pastries and coffee art at Nagare Coffee in Bankside, London, including Matcha Daifuku Bun.

@kingkeneatss

Mr Malik Eats

@mrmalikeats

🍴 From Michelin Star to Must Visit Restaurants 🇬🇧 London Restaurants | Spas | Travel Finds ✉️ Message for Collaborations

11.2k

Followers

15%

Dessert & Bakery

597

Posts

Post

Hot Chocolates and Festive desserts on Park Lane at @elan_cafe - introducing their Après Ski festive drinks and desserts menu, make sure to check out it out at any of the @elan_cafe cafes until 31st Dec. I highly recommend their Toblerone hot chocolate, Toasted S’mores Hot Chocolate, Frosted Snowflake Cake and Chocolate Polar Bear Cake. There is so much to choose from for the festive season!

*invite

#coffee #londoncoffee #LondonFood #LondonEats #LondonFoodie #LondonRestaurants #LondonFoodGuide #LondonFoodScene #FoodieLondon #hotchocolate #londondesserts #londondesserts

@mrmalikeats

Post

Food Photo Dump 🍑

@berenjaklondon - I think about this restaurant a lot! I need to go again (ideally with more people)

@ladureeuk - this Mayfair branch is low key a hidden spot

@habbibi.manchester - the food is decent and love how they always do something new

@letocaffe.official - can’t ever go wrong here

@itsnourlondon - wasn’t happy with our breakfast/brunch, food was served cold, it lacked any real level of restaurant quality, service was terrible, I’m open to try it again but I won’t be running back, was really disappointed.

@boboandwild - it hasn’t let me down once

@thebaklavacompany - the new Walthamstow branch 10/10 and this blueberry matcha, the best matcha I’ve EVER had! I love thier desserts, always so innovative and on trend, been a huge supporter of them since day 1 when they were just a start up.

@somewhere.ldn - I love it here, great pitstop for when in @harrods

@nayamayfair - it’s a nice cafe, defo think a nice spot for a coffee and a catchup or after dinner treat, Just off Oxford street

@hotelchocolat - my iced chocolate drink was more ice than anything else, but it was what I expected

@bigysuk - the food was amazing! Will go again

@jenkimatcha - new Canary Wharf branch, the WORST matcha drinks I’ve ever tasted, whoever goes crazy for the sea salt vanilla matcha, are you okay? I’m willing to try this again when they introduce their summer menu, but this was awful

#LondonFood #LondonEats #LondonFoodie #LondonRestaurants #LondonFoodGuide

@mrmalikeats

shehrsayss

@shehrsayss

Dm/Email for collaboration. Insta: Shehrsays - 100k followers 🫶 Email : s.bano.b02@hotmail.com

10.9k

Followers

27%

Dessert & Bakery

351

Posts

TikTok

Enjoying eco-friendly Cookie Cloud Cups at Ovis Coffee, featuring pistachio, tiramisu, and ube flavors.

@shehrsayss

TikTok

Cozy Japanese-style café Mitsuba in West London, featuring salmon, chicken dishes, and delightful red velvet and strawberry cakes.

@shehrsayss

Halal Chronicles

@halalchronicles

IG @halal_chronicles 100k Original Halal Content Creator Food/Recipes/Travel

10.9k

Followers

20%

Dessert & Bakery

551

Posts

TikTok

Halal afternoon tea featuring sparkling drinks at Buckingham Palace with elegant pastries and tea.

@halalchronicles

TikTok

The sweetness of pastries on every corner in Paris means that you’ll come with withdrawal symptoms. #madamemadame #chatelet #parishalal #halalparis #paristravel

@halalchronicles

chocolateshells1

@chocolateshells1

2🌟Michelin pastry chef Chocolatier & consultant Recipes, food Reviews +Mum👧👦

10.1k

Followers

43%

Dessert & Bakery

368

Posts

TikTok

Chocolate buns Love this simple shaping technique so effective #baking #chocolate #buns #bakingtok

@chocolateshells1

TikTok

Chocolate tasting at Adam Handling's shop in Covent Garden, featuring stunning flavors and beautiful decorations.

@chocolateshells1

Nicole Andrea | UGC

@nicoleandrea_1

Mum & Creative UGC 📧PrezenceStudio@gmail.com

9.4k

Followers

17%

Dessert & Bakery

348

Posts

TikTok

Enjoying autumn pistachio desserts at Snowflake Gelato in Soho, a perfect cozy treat for the season.

@nicoleandrea_1

TikTok

@nicoleandrea_1

What’s Cookin? | Content Creators

@whatscookin.ldn

🍽 Food | Travel | Activities 📍 London 📩 DM/Email for Collabs & Invites 🎭 Exclusive 10% off Fever - WHATSCOOKIN10

9.4k

Followers

18%

Dessert & Bakery

359

Posts

Reel

Viral New York-style banana pudding at Vnilla, Covent Garden, with a queue forming outside for a taste.

@whatscookin.ldn

Reel

Dining at The Knight of Notting Hill, where British pub charm meets Indian flavors in a vibrant atmosphere.

@whatscookin.ldn

Halal Food Blogger

@foodographyldn

📸Food, hosting, travel and things to do! 📩DM for collabs 📧Email: foodographyldn@gmail.com 📝Instagramable cafes in LDN post 👇

8.8k

Followers

23%

Dessert & Bakery

2.5k

Posts

Reel

If like me you’ve visited Bethnal Green numerous times but walked past @astrobreakfastcafe thinking it’s a builders cafe, it’s time to go in and here’s why:

The cafe has been open for over 20 years but has recently started serving halal food!
Their brunch menu has everything from full English to Turkish eggs and full bakery section all beautifully presented and taste delicious. The cafe looks small on the outside but has ample seating, it can get busy but the service is excellent and the wait is not long.
We had:
The eggs Royale,
Ottoman eggs (cillbir)
American style pancakes
Banana & berry French toast
Strawberry smoothie
Hot chocolate
Caramel latte

The eggs Royale and Cilbir were nicely done. The pancakes were super fluffy and came with all the trimmings of an English breakfast so was a hearty meal.

They only had two options for French toast one sweet and one savoury. Initially I wanted more choices as that’s what all the cafes offer but then I remembered signature dishes beat variety and I was right. It’s one of the best French toasts I’ve had, the artisan brioche with vanilla creme fraiche, spot on.

Next time you’re in Bethnal Green for brunch, avoid going to the over hyped spots and go to this hidden gem instead.

#new #halalbrunch #brunch #halalfood #londoncafe

@foodographyldn

Reel

Delicious Sunday pancakes with hazelnut praline and cheddar scramble with salmon at Sunday in Brooklyn, London.

@foodographyldn

Zoe | LONDON FOODIE

@razofoodie

Food • Family • Travel • Motherhood 📩 razofoodies@gmail.com | 24.1K+ IG

8.4k

Followers

17%

Dessert & Bakery

164

Posts

TikTok

Delicious pastries and matcha soft serve at x2 Bakery in Westfield Stratford City, East London.

@razofoodie

TikTok

Baby shower at Sunday Market with matcha desserts, pancakes, and tropical vibes in London.

@razofoodie

AdventuresOfTomorrow

@adventuresoftomorrow1

Halal Food + Adventures 📍London and beyond 🙋🏾‍♂️🧕🏻 📩DM for invites/collabs

7.7k

Followers

18%

Dessert & Bakery

269

Posts

TikTok

Delicious cookie dough desserts at MyCookieDough in Camden, perfect for satisfying sweet cravings!

@adventuresoftomorrow1

TikTok

Another dessert spot in Ilford that deserves your attention @Coneheads [Invite] #desserts #icecream #cookies #cinnamonroll #matcha

@adventuresoftomorrow1

London Dessert & Bakery Creators with Under 5K Followers

Evie Eats Out

@evieeatsout

A 30 year old eating her way around London🫶🏼 & Travel + UGC ✨ IG: @evieeatsout (55k followers)

5.0k

Followers

21%

Dessert & Bakery

117

Posts

TikTok

Part 2 of finding London’s best cinnamon rolls ✨ Part 3 incoming 👀 #londonfood #london #bakery #cinnamonrolls

@evieeatsout

TikTok

Roll Boys bakery in Shoreditch, serving delicious cinnamon rolls every weekend from 10am, with eager customers in line.

@evieeatsout

Gluten-Free Rhi 🍃

@thechubbybristolian

📍BRISTOL FOODIE Gluten free and coeliac safe since Aug 22🌾 Home acct: @Rhi🌻

4.8k

Followers

18%

Dessert & Bakery

375

Posts

TikTok

Enjoying gluten-free delights at Borough Market, including tacos, cakes, and soft serve from local hotspots.

@thechubbybristolian

TikTok

Honest review for the gluten free girlies: Did I mess this up…? Or is the viral Japanese cheesecake actually just mushy biscuits in yoghurt?? Dad (Chris) took one bite and was absolutely savage. Sometimes the trend just doesn’t deserve the hype 🫠 @FAGE @Asda UK #cheesecake #japanesecheesecake #yoghurtcheesecake #yoghurt #glutenfree

@thechubbybristolian

EatingWithGabz

@eatingwithgabz

📍West London Lady 🍾Foodie of Leisure ✈️Traveller 💌 DM for collab/invite

4.6k

Followers

33%

Dessert & Bakery

420

Posts

Reel

Wellness journey update: balancing mindful eating, fitness, and birthday celebrations with cake and steps.

@eatingwithgabz

Post

Enjoying caramel banana ice cream and brown sugar cookies at 74 Duke Mayfair, despite a caloric deficit struggle.

@eatingwithgabz

أنيسة +فاطمة

@twins.traveldiaryy

Food | Travel | Lifestyle 💌dm for pr / collabs [180k+ views IG] 🎶@twins.traveldiaryy on tiktok [80k+ likes]

4.5k

Followers

18%

Dessert & Bakery

149

Posts

Reel

Indulging in aesthetic sweets at Greedy Cow Bakes, Bethnal Green, with vibrant desserts and unique drinks.

@twins.traveldiaryy

Reel

Indulgent desserts at Bonbons in East London, featuring cookie dough, cheesecakes, and refreshing mocktails.

@twins.traveldiaryy

Zoe | London food + activities

@heylondondiary

Food | Deals | Activities my 20s in London 🌸 💌 DM zoe.heylondon@gmail.com

4.5k

Followers

18%

Dessert & Bakery

136

Posts

TikTok

New spicy chicken burger and carrot cake shake at Shake Shack for limited time until Nov 4th. Try it now!

@heylondondiary

TikTok

Delicious molten chocolate dessert with vanilla ice cream at Swiss Butter, London, showcasing their delightful desserts.

@heylondondiary

Gee

@gee__eats

🌍 Restaurant recommendations and home cooking 💌 gee.eats99@gmail.com 📍South West London

4.2k

Followers

23%

Dessert & Bakery

384

Posts

Reel

Participants enjoying pastries and coffee during Notting Hill bakery crawl round 2 in London.

@gee__eats

Post

Autumn bakery crawl highlights with pastries at Maya’s Bakehouse and brunch at Juliet's Quality Food in London.

@gee__eats

heyitsmefoody

@heyitsmefoody

🌶Navigating 20s in London with food! ✉️ heyitsmefoody@gmail.com (PR/Invites/Collabs) 📷UGC

4.0k

Followers

43%

Dessert & Bakery

322

Posts

Reel

Chimney cake topped with Dubai chocolate ice cream from @hansandgretel.uk in Camden, a must-try dessert for sweet lovers.

@heyitsmefoody

Reel

Delicious pastries and Sandos at Cafe Mama Sons, a top Filipino cafe in London, with affordable prices and great flavors.

@heyitsmefoody

Rorainy's favourite eats 💞

@rainy_eats

Eating around london and anywhere else.

3.9k

Followers

27%

Dessert & Bakery

4.8k

Posts

Reel

Bubble waffles and sweet treats at Mammy Pancake in Portobello, West London, offering both sweet and savoury options.

@rainy_eats

Reel

Diners enjoying a variety of Korean dishes at Maeum Restaurant in Southwest London.

@rainy_eats

SAMIYA | london food blogger | 🍽️🍝✨

@nuts.and.thyme

🍝 honest reviews ✈️ also sharing eats when I travel 📩 dm for collabs/invites/pr

3.4k

Followers

20%

Dessert & Bakery

491

Posts

Reel

Elegant dining at The Cinnamon Club in London, featuring modern Indian cuisine in a stunning library setting.

@nuts.and.thyme

Reel

Alt text: "Iced oat matcha and French toast with berries at Kula Cafe, a halal brunch spot near Selfridges, London.

@nuts.and.thyme

Colette • Food & Travel Creator ✨️

@alondonfoodie

Food, restaurants, travels, and other gems ✨️ 📍London | Luton & beyond 💌 Message for pr/ collabs :)

3.3k

Followers

33%

Dessert & Bakery

378

Posts

Reel

Delicious banana pudding and blueberry matcha drink at VNilla in Covent Garden, London.

@alondonfoodie

Reel

Indulgent hazelnut hot chocolate topped with torched marshmallow and whipped cream at Seven Dials Market, London.

@alondonfoodie

LN MUNCH

@ln_munch

🎥 Content Creator 📍London | MCR DM for invites/promo

3.3k

Followers

17%

Dessert & Bakery

303

Posts

Reel

Delicious school cakes and brownies at Cake & Custard Factory in Aldgate, a must-visit for sweet treats! #foodie

@ln_munch

Reel

Delicious burgers and drinks at Bims in East Ham, featuring a variety of meals and desserts to satisfy every craving.

@ln_munch

Karam | London Gluten Free

@glutenfreekaram

My only personality trait is being gluten free 📍London / Essex / the world ✈️ 💌 DM for invites/PR 🍽 Diagnosed coeliac in 2022

3.2k

Followers

25%

Dessert & Bakery

280

Posts

Post

Celebrating a 30th birthday with gluten-free snacks at a cozy house party in September.

@glutenfreekaram

Reel

Creative gluten-free content creator offering services for delicious and inclusive recipes and food ideas.

@glutenfreekaram

Inci | Your food genie🧞‍♀️

@thefoodenie

Trying restaurants on your foodie wish list so you don’t have to 🌏 My honest opinions💯 ✉️DM for invites/collabs😌 📸: @inc_04

3.2k

Followers

67%

Dessert & Bakery

282

Posts

Reel

Delicious cinnamon rolls and pastries at Roll Boys in Hackney Wick, perfect for sweet-toothed foodies!

@thefoodenie

Post

Delicious buns from home enjoyed by a family, featuring Dubai chocolate and vanilla custard desserts in London

@thefoodenie

Naeats

@naeatslondon

My food page 🥰 DM for collabs/ invites 💌

3.1k

Followers

15%

Dessert & Bakery

229

Posts

Reel

Indulging in vibrant bubble waffles with chocolate and strawberries at @bubblewraplondon in Chinatown, London.

@naeatslondon

Reel

Delicious Bingsu desserts at @thecocoplaya: Tiramisu cheesecake, matcha mochi, and mango sticky rice in London.

@naeatslondon

Clara | Cravings with Clara

@cravings_with_clara

Scranning my way through the city🍴 South West London 📍 All content tried and tasted 😋 | DM for PR

3.0k

Followers

17%

Dessert & Bakery

204

Posts

Reel

Two friends enjoying sweet and savory pastries at Master Bun Pastry in Leicester Square, featuring choc crème puffs and matcha buns.

@cravings_with_clara

Reel

Two friends enjoying red velvet cake and hot chocolate at The Pottery Cafe in Fulham during an artistic evening.

@cravings_with_clara

Chiara - London food & lifestyle

@thelondonfoodieee

Italian in London🇮🇹 Food and Life in London

2.8k

Followers

17%

Dessert & Bakery

1.1k

Posts

Post

Veggie victory panini, chocolate & pistachio croissant, and cinnamon cookie from Palooza Italian Deli in London.

@thelondonfoodieee

Post

Friends enjoying an Italian Sunday lunch with risotto, cheese, olives, and festive desserts at a cozy gathering.

@thelondonfoodieee

Adele

@del_food_blog

🇬🇧London, outskirts & beyond 🍽 ieat ireview - donut lover 🍩 ✉️DM for enquiries/collabs/invites

2.5k

Followers

17%

Dessert & Bakery

257

Posts

Post

Delicious pastries at Philippe Conticini in Camden Market, including Paris-Brest and St Honoré desserts.

@del_food_blog

Reel

Playing cricket at Moonshot Social in Westfield Shepherds Bush, enjoying cocktails and a mixed dining experience.

@del_food_blog

yuMunchie 😋

@yumunchie

🍕 Eating. Exploring. Repeating. 🌍 On a mission to taste the world 💌 Let’s work together ⮕ DM us .𖥔 ݁ ˖

2.5k

Followers

50%

Dessert & Bakery

Posts

Reel

A tempting display of delicious brownies and doughnuts at a London dessert shop, perfect for food lovers.

@yumunchie

Reel

Delicious jalebi sweets served at a vibrant restaurant in London, perfect for food lovers and dessert enthusiasts.

@yumunchie

Rodneysguide

@rodneysguide

Travel | Dine 🧳 Soft Life Ambassador 😃

2.3k

Followers

20%

Dessert & Bakery

134

Posts

TikTok

@rodneysguide

TikTok

@rodneysguide

Siobhán | London food blogger | UGC creator

@sibblesnibbles

come eat with me😎 dm or email for enquiries/collabs/invites🍔🍕🍝 need UGC? drop me an email💌

2.2k

Followers

29%

Dessert & Bakery

202

Posts

Reel

Delicious NYC-style thick cookies from Ten Percent Cookies in Acton, West London, featuring various mouthwatering flavors.

@sibblesnibbles

Post

Enjoying a halal brunch featuring shakshuka, scrambled eggs, and tiramisu iced latte at Apple Butter Cafe in London.

@sibblesnibbles

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Dessert & Bakery Across the UK

Find dessert & bakery influencers in other cities

United Kingdom Dessert & Bakery Influencers

Food & Drink Across the UK

Explore our wider collection of food and drink influencers

"Joli really is influencer marketing made simple — it's time efficient and easy to use. And as Joli is all about hospitality, we can rely on them to provide us with the right type of influencers"

Joe Hiscocks

Head of Marketing at Rocket Leisure

How it works

3 simple steps to get started

1. Launch a campaign

Describe your business or promotion, and connect with influencers who fit your food, location, and target audience.

2. Schedule visits

Check availability, book visits, and manage your calendar in the app. Invites and updates keep your team in the loop.

3. Track impact & results

Track performance—likes, reach, saves—and access all content in your digital gallery, ready when you need it.

Joli connects to all your existing tools

Automate your booking and payment workflows and access advanced social media insights

View all integrations

Joli powers hospitality brands of all sizes, from local independents through to national chains.
All across the UK.

Brands

Cities

Content generated

People reached