HOP use Joli to fuel their rapid expansion

HOP, renowned in London for its quick-service authentic Vietnamese cuisine, faced the challenge of replicating its success in Manchester. Their aim was to maintain their values of fresh, fast and flavoursome food while launching in a brand new city.

To promote the new site, HOP partnered with local Manchester influencers through Joli. The collaboration helped them connect with the community and land with content that captured HOP’s vibrant brand in its new home.

As a tech-forward quick-service brand, HOP also used Joli’s ability to send unique Vita Mojo voucher codes to influencers via the platform, making redemptions easy to manage and monitor during visits.

Joli app has helped us connect with some really great influencers in both London and Manchester to help us drive brand awareness in both cities. We’ve seen some really great engagement and content creation especially in Manchester which has been super helpful for us as this is a brand new city and audience for us.

As a digitally led QSR brand the ability to create and send unique voucher codes directly through the app to influencers has been super helpful and a really efficient way for us to manage and monitor redemptions during visits.

We look forward to seeing what other features the Joli team introduces this year to further support us on our brand growth journey

Jemma Morgan, Brand Marketing