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Maize Blaze

From a Camden Market stall to a Colombian cult following

Maize Blaze is a Colombian street food brand founded in 2014 by Ruth Christianson, inspired by her childhood in Bogotá and trained at Le Cordon Bleu. Ruth started from a stall in Camden Market and has since added a kitchen residency at Howling Hops in Hackney Wick and a Colombian brunch in Bristol.

The signature is the Marching Box: chicken, chorizo, paprika potatoes, plantain, rice, beans and guac. Or the Lean Mean Vegan Machine. Or the sweet chilli plantains as a side. Creators find the colour first, then the flavour.

As a small business, marketing time was always the constraint. Maize Blaze partnered with Joli to run creator campaigns without the overhead. Creators now produce content every week from London’s Camden Market stall, extending the reach of one of the capital’s most distinctive street food brands.

With Joli because you can manage it yourself. And because it is on a platform and influencers are basically doing the work for you. It just keeps (marketing) costs down quite a lot.

And it’s really easy to manage cause I can do it on my phone and I can also get the alert sent out to the team. So I don’t even have to tell them when it’s happening.

I just put in exactly what I want to offer, what the minimum number of followers would be for that particular offer. And then they find me and I just click approve, which is amazing! Saves me a lot of time.

Ruth Christianson, Owner

42.8k Views
62 Pieces of content
5.7k Engagement
£0.08 Cost per engagement
This video showcases a summer day in Hackney, London, featuring various food and drink establishments along the canal. It highlights Maize Blaze (Colombian food, obtained via Nibble app), Crate Brewery, The Milk Float (floating bar with SUP/canoe rentals), and Shed. The video shows a variety of food items including arepas, patacones, and various other dishes, along with drinks. The presentation is varied, with some shots focusing on the food, others on the overall ambiance of the locations. No dietary information is explicitly stated.
@chelseaandfood the food influencer
@chelseaandfood
The video is a promotional piece for Nibble App, a platform connecting food influencers with restaurants for collaborations. The setting is inside a car, where the influencer talks directly to the camera. The video showcases various aspects of the app, including the app interface, restaurant listings, and an example collaboration agreement. No specific food or drinks are visually shown in detail; instead, the focus is on the app's functionality and the benefits it provides to influencers.
@the_hungrybaddie the food influencer
@the_hungrybaddie
The video showcases a young woman's experience at Maize Blaze, a Columbian street food vendor in Camden. It features various dishes, including the Chicken Asado Box, the Marching Box (with chicken breast, chorizo, potatoes, beans, rice, plantain, cabbage, and salad), and sweet chili plantain. The food is presented in disposable containers, and the video is primarily shot outdoors in bright sunlight. The main focus is the meal showcase, emphasizing the food's appearance and the influencer's enjoyment.
@the_hangryfoodie the food influencer
@the_hangryfoodie
This video showcases a summer day in Hackney, London, featuring various food and drink establishments along the canal. It highlights Maize Blaze (Colombian food, obtained via Nibble app), Crate Brewery, The Milk Float (floating bar with SUP/canoe rentals), and Shed. The video shows a variety of food items including arepas, patacones, and various other dishes, along with drinks. The presentation is varied, with some shots focusing on the food, others on the overall ambiance of the locations. No dietary information is explicitly stated.
@chelseaandfood the food influencer
@chelseaandfood
The video showcases a young woman's experience at Maize Blaze, a Columbian street food vendor in Camden. It features various dishes, including the Chicken Asado Box, the Marching Box (with chicken breast, chorizo, potatoes, beans, rice, plantain, cabbage, and salad), and sweet chili plantain. The food is presented in disposable containers, and the video is primarily shot outdoors in bright sunlight. The main focus is the meal showcase, emphasizing the food's appearance and the influencer's enjoyment.
@the_hangryfoodie the food influencer
@the_hangryfoodie
The video is a promotional piece for Nibble App, a platform connecting food influencers with restaurants for collaborations. The setting is inside a car, where the influencer talks directly to the camera. The video showcases various aspects of the app, including the app interface, restaurant listings, and an example collaboration agreement. No specific food or drinks are visually shown in detail; instead, the focus is on the app's functionality and the benefits it provides to influencers.
@the_hungrybaddie the food influencer
@the_hungrybaddie
This video showcases a summer day in Hackney, London, featuring various food and drink establishments along the canal. It highlights Maize Blaze (Colombian food, obtained via Nibble app), Crate Brewery, The Milk Float (floating bar with SUP/canoe rentals), and Shed. The video shows a variety of food items including arepas, patacones, and various other dishes, along with drinks. The presentation is varied, with some shots focusing on the food, others on the overall ambiance of the locations. No dietary information is explicitly stated.
@chelseaandfood the food influencer
@chelseaandfood
The video showcases a young woman's experience at Maize Blaze, a Columbian street food vendor in Camden. It features various dishes, including the Chicken Asado Box, the Marching Box (with chicken breast, chorizo, potatoes, beans, rice, plantain, cabbage, and salad), and sweet chili plantain. The food is presented in disposable containers, and the video is primarily shot outdoors in bright sunlight. The main focus is the meal showcase, emphasizing the food's appearance and the influencer's enjoyment.
@the_hangryfoodie the food influencer
@the_hangryfoodie
The video is a promotional piece for Nibble App, a platform connecting food influencers with restaurants for collaborations. The setting is inside a car, where the influencer talks directly to the camera. The video showcases various aspects of the app, including the app interface, restaurant listings, and an example collaboration agreement. No specific food or drinks are visually shown in detail; instead, the focus is on the app's functionality and the benefits it provides to influencers.
@the_hungrybaddie the food influencer
@the_hungrybaddie
This video showcases a summer day in Hackney, London, featuring various food and drink establishments along the canal. It highlights Maize Blaze (Colombian food, obtained via Nibble app), Crate Brewery, The Milk Float (floating bar with SUP/canoe rentals), and Shed. The video shows a variety of food items including arepas, patacones, and various other dishes, along with drinks. The presentation is varied, with some shots focusing on the food, others on the overall ambiance of the locations. No dietary information is explicitly stated.
@chelseaandfood the food influencer
@chelseaandfood
The video showcases a young woman's experience at Maize Blaze, a Columbian street food vendor in Camden. It features various dishes, including the Chicken Asado Box, the Marching Box (with chicken breast, chorizo, potatoes, beans, rice, plantain, cabbage, and salad), and sweet chili plantain. The food is presented in disposable containers, and the video is primarily shot outdoors in bright sunlight. The main focus is the meal showcase, emphasizing the food's appearance and the influencer's enjoyment.
@the_hangryfoodie the food influencer
@the_hangryfoodie
The video is a promotional piece for Nibble App, a platform connecting food influencers with restaurants for collaborations. The setting is inside a car, where the influencer talks directly to the camera. The video showcases various aspects of the app, including the app interface, restaurant listings, and an example collaboration agreement. No specific food or drinks are visually shown in detail; instead, the focus is on the app's functionality and the benefits it provides to influencers.
@the_hungrybaddie the food influencer
@the_hungrybaddie
This video showcases a summer day in Hackney, London, featuring various food and drink establishments along the canal. It highlights Maize Blaze (Colombian food, obtained via Nibble app), Crate Brewery, The Milk Float (floating bar with SUP/canoe rentals), and Shed. The video shows a variety of food items including arepas, patacones, and various other dishes, along with drinks. The presentation is varied, with some shots focusing on the food, others on the overall ambiance of the locations. No dietary information is explicitly stated.
@chelseaandfood the food influencer
@chelseaandfood
The video showcases a young woman's experience at Maize Blaze, a Columbian street food vendor in Camden. It features various dishes, including the Chicken Asado Box, the Marching Box (with chicken breast, chorizo, potatoes, beans, rice, plantain, cabbage, and salad), and sweet chili plantain. The food is presented in disposable containers, and the video is primarily shot outdoors in bright sunlight. The main focus is the meal showcase, emphasizing the food's appearance and the influencer's enjoyment.
@the_hangryfoodie the food influencer
@the_hangryfoodie
The video is a promotional piece for Nibble App, a platform connecting food influencers with restaurants for collaborations. The setting is inside a car, where the influencer talks directly to the camera. The video showcases various aspects of the app, including the app interface, restaurant listings, and an example collaboration agreement. No specific food or drinks are visually shown in detail; instead, the focus is on the app's functionality and the benefits it provides to influencers.
@the_hungrybaddie the food influencer
@the_hungrybaddie

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