Nightcap is the AIM-listed hospitality group behind a dozen UK bar brands, including Tonight Josephine, The Cocktail Club and Barrio. It’s fast growth by acquisition and refurbishment: Piano Works came in early 2024, and a £3.4m equity raise in May 2025 funded a new wave of conversions.
Running creator campaigns across that many concepts needs a central system. Nightcap partnered with Joli to brief every listing, match creators to each venue’s personality, and track performance in one dashboard.
Each brand has its own voice in the content. Tonight Josephine’s pink-and-prosecco Mamma Mia brunches pull audiences in Liverpool and beyond. Barrio runs £45 taco-and-margarita creators through its Soho and Shoreditch sites. Every post is specific to its site and audience.
For a group built on acquiring and reformatting venues fast, the creator engine is what makes each new opening work from day one.
Joli has allowed us to easily connect with some incredible content creators who have showcased our brands in an authentic, creative and engaging manner to their audiences.
Using the platform is extremely easy, and it helps to save our marketing department so much time.
We have loved using the platform so far and are excited to see what’s to come!
Aimee Knight, Content & Media Manager
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