Smashing Plates capture their target audience at a fraction of traditional marketing costs

Smashing Plates puts a fresh spin on the Greek food founder Neo grew up with. It’s fresh, healthy and packed with flavour, giving halloumi a well-deserved spotlight.

With four locations across London and a first restaurant outside London on the way, Neo partnered with Joli to engage his target audience and generate user content for their social channels, affordably and at pace.

We found influencer marketing to be the most effective way to create awareness and drive traffic to our website and delivery menu. And Joli makes the process seamless so you can communicate with the sites, especially when you have more than one, so we are all aware who’s coming when and what to expect. Also, Who do people trust more? I think they trust the influencers rather than the brand for an honest opinion!